MUMUSO brings beauty and personal care, household essentials, stationery, gifts and accessories together in one store concept. Explore the product catalogue and international store photographs to understand the brand before discussing a US project.
The catalogue is a global showcase. The assortment, store format and operating arrangements for a proposed US location are confirmed individually.
International store photography; a US store plan is assessed individually.
How much does a MUMUSO franchise cost in the USA?
The initial investment depends on the store size, location, opening stock, fixtures and work needed at the premises. Stock, shelving and store materials are supplied by MUMUSO. Request a written breakdown for your US project to confirm the scope and costs.
Annual royalty: US$20,000
The annual royalty fee in the USA is US$20,000. It covers ongoing marketing support, franchisee training and operational guidance, including assistance with day-to-day store questions and challenges. This recurring yearly fee is separate from the initial investment in stock and store setup.
Topics to include in your investment discussion
Cost area
What to discuss
Location
Rent, deposit, service charges and the practical requirements of the proposed site.
Fit-out and opening
Shop design, fixtures, signage, equipment and the work needed to prepare the premises.
Opening inventory
The proposed assortment, initial stock, delivery and replenishment arrangements.
Operating budget
Staffing, utilities, insurance, local services and working capital.
Annual royalty
US$20,000 per year for ongoing marketing support, franchisee training and operational guidance. Separate from initial stock and setup investment.
What should you include in an enquiry?
Tell us your preferred city and state, your retail or management experience, and whether you want to operate one location or explore several stores. Include a realistic budget range and the stage of your planning.
Your team: who will manage the store and what experience they bring.
Your market: the area you know and why you are considering it.
Your location: a mall or street site, approximate size and availability, if you have one.
Your proposal: number of stores, budget and an indicative timeline.
Can I enquire without having a property?
Yes. You can start by sharing your preferred city and the type of location you are looking for. If you already have a property, provide its size, setting and any available plans. Submitting a location or market does not reserve a territory.
Single-store and multi-store proposals
A single-store proposal focuses on the local operation and the people running it. A multi-store proposal also needs an approach to recruiting teams, supervising stores and coordinating successive openings. If you represent a retail group, explain the markets you know and how you would manage that expansion.
What happens after I contact the team?
The team reviews your enquiry and can discuss the proposed market, operating plan and information needed to assess the project. Any further steps depend on the applicable disclosures, review of the terms and written agreements. An enquiry is free and non-binding.
Read the brand manual
The 2026 MUMUSO brand manual with USA contacts introduces the brand, products, store design and global support model. It is a global brand presentation, not a US Franchise Disclosure Document. Services, costs and obligations for a US project must be confirmed separately.
This page provides general brand information and invites non-binding expressions of interest. It does not offer or sell a franchise, reserve a territory or represent earnings or investment returns.
A useful location proposal explains how people will find the store, how the space will work and what information is still missing. Use this guide to compare premises before sending your US franchise inquiry.
MUMUSO brings beauty and personal care together with gifts, accessories and everyday household products. For a prospective operator, the useful question is how that mix would work in a particular store and market.
Turn an initial idea into a proposal the USA team can review. This checklist helps you organize the market, property, budget and operating questions for a single store or a wider retail plan.