Beauty & skincare
Skincare, beauty tools, and personal care for everyday routines.
WELCOME TO MUMUSOMUMUSO USA.
MUMUSO USA.
Discover the everyday.
Discover MUMUSO beauty, gifts, home essentials and lifestyle collections.
Explore the brand and opportunities to open a US store.
Discover our international stores
2,000+Stores worldwide
80+Countries & regions
with strategic partnerships
with strategic partnerships
6Continents reached
2014Founded in Shanghai
Global figures reported by MUMUSO head office, checked October 4, 2026. The country and region figure describes strategic partnership coverage.
MUMUSO around the world
Explore the countries represented in MUMUSO’s published international network and regional store records.
Asia & the Middle East
Europe & Eurasia
Africa
North & Central America
South America
Oceania
Announced franchise partnerships
The 2026 Brand Manual also records franchise partnerships in Cuba, Guyana, Poland. Store openings in these markets have not been confirmed in this directory.
Sources: 2026 Brand Manual, pages 9 and 30–35, regional brand websites, and store listings. Select a country to see its source. Reviewed October 4, 2026. Published network coverage includes franchise development markets; this is not a complete live store locator. Please check local sources for current store openings.
ABOUT THE BRANDWelcome to
Welcome to
the world of MUMUSO.
A lifestyle store with something for every day.
Founded in Shanghai in 2014, MUMUSO brings beauty, household products, stationery, gifts, and accessories together in a lifestyle retail format. The brand combines practical everyday products with creative design and accessible pricing.
We’re inviting entrepreneurs and retail groups to speak with us about opening MUMUSO stores in the United States.
US franchise costs and requirementsTHE BRAND’S JOURNEY
From its first store in China to an international retail network.
- 2014Founded in Shanghai; first store opens in Qingdao, China.
- 2016First MUMUSO store opens in the Philippines.
- 2024First store in Berlin, Germany.
- 2026First store in Bangladesh.
Selected milestones from the 2026 Brand Manual, page 9.
THE MUMUSO STORE EXPERIENCE
Take a look inside.
Bright spaces, carefully presented collections,
and the unmistakable MUMUSO identity.
Photography from the MUMUSO international network.Select a photograph to view it in full.
OUR COLLECTIONSEveryday essentials.
Everyday essentials.
A few unexpected finds.
From skincare and beauty to home accessories
and thoughtful gifts, explore the MUMUSO range.
Everyday essentials
Useful pieces for your desk, your daily routine, and life on the go.
Bags & accessories
Everyday bags, accessories, and thoughtful gifts.
Ten product categories in the global collection
Beauty & personal careClothing accessoriesChildren’s productsHousehold productsFashion accessoriesStationerySnacks & foodHome textilesBags & luggageElectronics
The global collection is described in the 2026 Brand Manual. Product ranges and regulatory requirements vary by market.
2026 BRAND MANUAL 46 PAGESBRAND DOCUMENTSGet to know MUMUSO
Get to know MUMUSO
in more detail.
Read the MUMUSO brand presentation, updated with our USA enquiry contacts. It covers the brand story, product categories, store concepts, international network, and franchise guidance.
- Brand concept and development milestones
- Products, store design, and international photography
- Site selection, joining process, and support
USA contact edition · PDF · 46 pages · 5.5 MB. This is a global brand document; US franchise terms and availability are confirmed separately.
MUMUSO USA · FRANCHISE PARTNERSHIPSOpen a MUMUSO store
Open a MUMUSO store
in the United States.
We’d like to hear from people who know their market and want to build a retail business with MUMUSO.
Whether you are considering one location or have plans for several stores, tell us about your experience, your preferred city, and what you have in mind.
Enquire about franchisingLET’S DISCUSS YOUR PLANS
How would you like to work with us?
Single-store franchise
For entrepreneurs and operators looking to open and run a MUMUSO store in their local market.
Multi-store partnership
For retail teams and investment groups considering several locations with a dedicated operating team.
Regional development
For experienced groups with a broader development proposal and knowledge of a particular region.
These are enquiry categories. Formats, territories, costs, and terms are subject to review and written agreement.
THE GLOBAL FRANCHISE FRAMEWORKMore than a name
More than a name
above the door.
MUMUSO’s global manual describes a support framework covering store development, products, marketing, and day-to-day operations.
Read the service & support sectionHave a retail space in mind?
The global manual favors shopping malls and busy commercial districts. It describes an optimized store size of 200–300 m² (approximately 2,150–3,230 sq ft).
Send your city, floor area, frontage, and any floor plan details. US site suitability and the final format are assessed individually.
Store design & fit-out
Design proposals, technical drawings, and guidance for bringing the MUMUSO store concept to life.
Launch & marketing
Planning for store-opening events and other brand marketing activities.
Retail operations
Guidance on product presentation, merchandising, and everyday brand execution.
Merchandise development
A broad product supply network, with collections considered for different territories.
Retail information
Industry information and business insights to help inform retail decisions.
Based on the 2026 Brand Manual, pages 42–44. The exact US support package, responsibilities, and costs are subject to written agreement.
WHAT COMES NEXTFrom an enquiry
From an enquiry
to an opening plan.
A clear conversation about your plans, the proposed location, and the requirements for your market.
- 01
Introduce your plans
Share your experience, preferred market, and investment plans.
- 02
Review the opportunity
Discuss the proposal, site considerations, costs, and applicable disclosures.
- 03
Agree the details
Review the terms with your advisers before entering into any agreement.
- 04
Develop the store
Plan the approved layout, fit-out, and opening merchandise.
- 05
Prepare to open
Work through the agreed marketing and operating arrangements.
An outline based on the global joining process. Timing and requirements depend on the individual US proposal.
BRAND & FRANCHISE INFORMATIONMUMUSO USA questions,
MUMUSO USA questions,
answered.
What is MUMUSO USA?
This is the MUMUSO USA website for discovering the brand, browsing product collections and contacting the team about US store partnerships. MUMUSO brings together beauty, personal care, gifts, stationery and home essentials.
Can I buy products through this website?
The product catalogue introduces the MUMUSO range. Contact the team about product availability or your retail plans. The store photographs show the international network; they are not a directory of confirmed US locations.
Where can I read more about the brand?
The 2026 MUMUSO Brand Manual is available to view or download in the Brand Documents section above. Its 46 pages introduce the brand, products, stores, global network, site guidance, and franchise support. It is a global presentation, not a US Franchise Disclosure Document.
Who are you looking to work with?
We welcome enquiries from entrepreneurs, retail operators, and investment groups interested in opening MUMUSO stores in the United States. Local market knowledge and a clear operating plan are a good starting point.
How much does a MUMUSO franchise cost in the USA?
The annual royalty is US$20,000 and covers marketing support, franchisee training and ongoing operational guidance. This is separate from the initial stock and store setup investment, which depends on the size, location and scope of your project. Request a written breakdown for your proposed US store.
Can I enquire about multiple MUMUSO stores in the USA?
Yes. Please select multi-store partnership or regional development on the form and tell us the markets you are considering. All proposals and territory availability are subject to review.
Do I need to have a location already?
No. If you have a property in mind, include its location, approximate size, and whether it is in a mall or a street location. If you are still looking, simply tell us your preferred city and state.
What happens after I send an enquiry?
Your details are saved for the MUMUSO USA team to review. Any further discussion will cover your background, proposed market, and the applicable information and disclosures. Sending an enquiry does not reserve a territory or commit you to an investment.
GUIDES FOR YOUR NEXT STEP
Turn your interest into a clearer store plan
Choosing a location for your MUMUSO store
A useful location proposal explains how people will find the store, how the space will work and what information is still missing. Use this guide to compare premises before sending your US franchise inquiry.
Read the guideA beauty and lifestyle store, with room to discover
MUMUSO brings beauty and personal care together with gifts, accessories and everyday household products. For a prospective operator, the useful question is how that mix would work in a particular store and market.
Read the guideYour checklist for planning a MUMUSO store in the USA
Turn an initial idea into a proposal the USA team can review. This checklist helps you organize the market, property, budget and operating questions for a single store or a wider retail plan.
Read the guideGET IN TOUCHTell us where
Tell us where
you’d like to open.
Share a few details and your plans with the MUMUSO USA team.
What to include
Your preferred city or state, any retail experience, your planned budget, and whether you already have a location in mind.
Your enquiry is non-binding. No payment is required.